Marketing Plan For The University Of Queensland Medical...

1.0 Introduction To ensure the future successes of products and services, they must be effectively marketed to prospective customers and clients to attract market interest. To attract interest, it is in the best interest of any organisation to create a marketing plan. This report will analyse and identify information that may be used for the purpose of a marketing plan for the University of Queensland Medical Society (UQMS), Ashintosh Foundation (AF) Teddy Bear Hospital (TBH). Background information of the TBH will be given, and from this the current marketing situation will be discussed, along with a SWOT analysis, analysis of the service objective goals, determining the marketing strategy, and identifying integrated marketing communication (IMC) issues. The information given is designed to assist in the implementation of a marketing plan. 2.0 Purpose of a Marketing Plan When developing a marketing plan, it is imperative to discuss its purpose. 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Aristotle’s Virtuous response to Plato’s Theory of Forms Free Essays

string(18) " see in the cave\." Two men, facing a wall, where they delight themselves watching shadows of figures that flit in and around their sight; they are happy and content, yet they do not notice chains in their arms and legs. They have been prisoners of their own room since childhood. A door stand open as sounds of people chattering and making noise go along with the shadowy puppets brought about by a large fire. We will write a custom essay sample on Aristotle’s Virtuous response to Plato’s Theory of Forms or any similar topic only for you Order Now The two men continue to be amused, until such time the one of them breaks away from the chain. His curiosity takes him around the room, exploring things he had never seen, touched and felt before. And then, he ventures outside. He is immediately blinded by the sun, but he regains focus and sees lakes, valleys, mountains and tree; the very things he had seen through the shadow puppets illuminated by light. He feels obliged to return to the room and tell his experiences with his partner. But his partner refuses. He is content. He is ignorant, yet happy. On the other hand. The two chained individuals have no sense of goal or purpose. They rely on their sensual perception of the world and immediately base it as source of their own knowledge. Unknown to them, the outside world of the ideal exists, and they have no sense of duty to overcome their ignorance and to further inquire into the ideal world. This, in a nutshell, is the basic premise of Plato’s Allegory of the Cave which is a part of his dialogues in The Republic. Plato argues in one his tenets on the Theory of Forms that the outside world remains unknowable; that man is compelled to view the ideal or the eidos when he is fed with already subtle images of the real. Man’s contentment is bordered with ignorance that enables him to sit placidly and watch the ‘images’ or shadows that do not ultimately give a perception of the outside world. In contrast, Aristotle’s Nichomachean Ethics provide a clear and definite understanding on the nature of man itself, where man’s ultimate purpose is directed toward the attainment of the good or eudaimonia, which is a state of happiness and greater understanding. The existence of virtue necessitates the individual to conceive of a state which provides personal and wilful understanding of the self in order to ‘know. This state of knowing, in Aristotelian terms, is focused on the idea of happiness. In response to the question, the paper will first discuss the notions brought about by Plato on the subject of Scepticism through an enumeration and explanation of his Theory of Forms, specifically on the Allegory of The Cave that brings about the sceptical challenge posed by Plat o whether the individual has the capability of attaining true knowledge. Consequently, Aristotle’s Nichomachean Ethics will attempt to deliver arguments that may answer the challenges posed on scepticism through a monistic approach on the Theory of Forms contrary to the dualistic conception of the world of Forms and Ideas. In addition, Aristotle’s virtue-based ethical system will also provide explanation toward the individuation of man in making his own choice and achieving true knowledge or happiness. Plato and the Cave As narrated in the aforementioned passages, one of Plato’s main philosophies is on the theory of Forms and Ideas. The Allegory of the Cave sums up one of his numerous epistemological assertions on universals; that is, the complete reliance of a universal tangent in the universe that remains unchanged, thus the existence of the ideal world or the eidos. As narrated in the passage, the work itself is an allegory, meaning that the objects and characters of the story act as symbols that represent one of Plato’s philosophies. The two men in the story (originally described as prisoners) are in a cave since childhood. This implies that man is born ignorant of true knowledge and the world around him. This also reflects Plato’s stewardship with his former mentor, Socrates, wherein the first method of gaining true knowledge is through a clear reaffirmation of own self-ignorance in order to know; I know nothing and therefore I must question to know. In relation to the allegory, the men are also chained to their places; that is, ignorance prevents them of exploring the outside world, to know the ideal. Yet they remained imprisoned to their own ignorance. Second, the images cast by a large fire in the back of the cave symbolize the form; the unreal objects of reality that merely provides a distorted perception of what is real. These images are reflected by the fire and cast into shadows onto the walls in which the two men happily watch. This symbolization means that the individual only perceive his world as a mere representation of the ideal. For example, to view a plain object, like a chair or an apple, is not to view it as it is; meaning that these objects are mere representations of the ideal world, thus they are only forms of the ideal. Next, there are also ambient noises of shouts and screams that the two prisoners immediately attribute it with the images they are seeing. This implies that sensual experience cannot entirely determine what is real. In order to know, one must question and therefore this precept establishes the foremost principles of rationalism, which is knowledge based on question rather than experience. Further, these men, fed with sounds and images, remain ignorantly happy, and therefore establishes continuity with regards contentment. The chains represent ignorance as it hinders both men of establishing real knowledge. Plato then presents a scenario where one of the men breaks free from his bondage. It takes time though, to walk in and about his place because it is the first time to do such. Man then explores things that he had not seen before – the real of objects of the representations he used to see in the cave. You read "Aristotle’s Virtuous response to Plato’s Theory of Forms" in category "Papers" Outside the cave, he is blinded by the sun, yet regains his focus to see things as they are. He is then compelled to tell his fellow of his experiences. However, his companion is hopelessly happy and content with his ignorance that he refuses to free himself from his bondage. The implications of the following symbolisms represent the hopeless refusal of the chained man from knowing ‘what is real. Instead, he focuses his attention toward the petty illusions of the form; he had hopelessly chained himself with ignorance that provides him with happiness and contentment that he refuses to venture into a whole new different realm. On the other hand, the free m an extricates himself from the illusions brought about the form and ventures hesitatingly toward the ideal. Plato notes the level of unease and difficulty in facing such since man has long been ignorant of the ideal world. Yet through difficulty, the attainment of true knowledge should be the sole reason of overcoming such obstacles. The symbolism of the sun, which blinds the free man as soon he leaves the cave, represents the intellectual illumination brought about by the ideal. This can also be related to a theistic interpretation of Plato’s view on God. The blinding illumination represents ‘greatness’ of the Thus, Plato’s scepticism is unidentified through the notion of man in search of the ideal. Taking from the philosophies of Socrates, Plato’s Theory of Forms argues for a search using rational thought and the mode of questioning in supposition with the sensual experience in attaining knowledge. This thought lies with the notion of sceptical assimilation of knowledge whether it can be attained or not. For Plato, the notion of the Good or the Ideal remains speculative since man’s ignorance prevents him from seeking such. A life in the Golden Mean On the other hand, Aristotle argues ethics is the search for the chief end and final goal in life. Ethical knowledge is not precise compared to mathematics and sciences, but it is a practical discipline in a way that in order to be good or virtuous is not to quantify it as a study but to actually become good or virtuous. Aristotle conceptualized that the highest good is happiness – the universal end of human life. Contrary to Plato’s self-existing good, happiness should be practical rather than abstract or ideal. The Highest Good must be desirable in itself and not for some other good. Happiness is found in the experience of life and work that is unique to humans or the rational soul. The function of human beings is then to do what is inherently human, because to be good is to individuate oneself through the use of reason or logos. To achieve happiness, according to Aristotle, is line with the fulfilment of the natural purpose of the human soul. In addition, Aristotle states that an ethical virtue is a condition between what is in excess or deficient. However, Aristotle did not espouse moral relativism as he assigned certain emotions (hate, envy, jealousy) and certain actions (theft, murder) as intrinsically wrong in spite of different circumstances. In his work, the Nichomachean Ethics, the process to achieve happiness is to find a mean or middle ground between the two polar opposite of a particularly subject. For example, modesty is a middle ground between two emotions. Too much modesty leads to bashfulness and the lack leads to shamelessness. The foundation of the mean between the opposites of behavior is the Golden Mean. Aristotle’s ethics is goal-oriented; that every being has a definite purpose or end. In line with Plato’s thought, both philosophies center itself on the individual and choice. The difference lies with Aristotle’s ethical system wherein his virtues give the character its purpose, as opposed to Plato’s aim of achieving knowledge. As mentioned from book one of the Ethics, â€Å"every art and inquiry, is thought to aim at some good; and for this reason the good has been rightly declared to be that at which all things aim† (Pojman 2007, p. 375). Thus, Aristotle’s primary aim is for the attainment of the good, which all behaviour and action is directed to such. Plato argues for an assertion of knowledge as implied in the allegory, but Aristotle contradicts this argument that the ideal or the ‘good’ is not otherworldly and unattainable but can be achieved through the direction of happiness in an individual’s life. Aristotle defines virtue as excellence, not only in the material, bodily part of man but also of the soul: â€Å"for the good we are seeking was human good and the happiness human happiness. By human excellence we mean not that of the body but that of the soul; and happiness also we call an activity of the soul† (Pojman 2007, p. 382). For Aristotle, the concept of the good is not metaphysical, but rather attainable; a state of excellence motivated by virtue of the soul. This contrasts sharply with Plato’s notion of a self-existing good or the universals (the ideal, eidos). The human mind, according to Aristotle, naturally aligns its thinking toward abstraction and the conception of the form and ideal does not necessitate a separation of these two ‘worlds. ’ Rather, he argues that the attainment of the ideal is equated with the good or happiness and that it can be practically achieved through a life practiced with virtue. On the concept of virtue, Aristotle defines these as excellence on the part of the human soul. However, these virtues may either be in excess or defect that ultimately harms both the body and soul. Let us consider this, that it is in the nature of such things to be destroyed by defect and excess, as we see in the case of strength and health; both excessive and defective exercise destroys the strength and similarly drink or food which is above or below a certain amount destroys the health† (Pojman 2007, p. 384). The same occurrence happens with virtue; a virtuous act cannot be considered if it is in defect or in exces s. For example, fear is a polar opposite of rashness while courage is the mediated virtue. Both defect and excess are considered vice and therefore follows a certain amount of pain. Vice only exists in the bodily understanding of the mind while virtue (courage, temperance, justice) is nobler and man’s duty is to attain such. Moral excellence or virtue is then a mediation between virtue and vice and it through such that man achieves happiness. The Golden Mean, on the other hand, is a mediated state which enables the individual to achieve eudaimonia through virtue, which is a moderate state that separates excess and deficiency. As explained in the aforementioned passages, this balance relies on the understanding of excess or defect. The proper virtues, according to Aristotle, are courage, temperance, truthfulness, among others. These are the mediated forms of vice (courage as a middle ground between foolhardiness and fear). Scepticism Response In relation to the sceptical problems posited by Plato in his Theory of Forms, the arguments is the nature in which knowledge is acquired, which according to Platonic philosophy, is man’s goal – to break free from ignorance and to attain true knowledge. Plato slightly deviates from Socrates’ methods through the conception of the world of the ideal and forms. His challenge of scepticism lies primarily with the senses as explained in the allegory. The sensual experiences of individual cannot entirely guarantee a clear perception of what is real or not. Thus, the sensory images that man experiences everyday represent an ideal form on some outside world. The problem lies with the method of achieving such; that is, actually conceiving of perfect idea of a represented object. For Aristotle on the other hand, he answers this challenge through the conception of his own ideal end of man – achieving happiness. For Aristotle, the dualistic conception of the realm of the form and ideal, though abstract, does not necessarily mean that it is apart. Rather, he argues that both worlds are unified into one stratified substance and the ideal (eudaimonia, happiness) exist in the sensory world that the individual lives around. Thus, he categorizes the different factors of the world that the individual lives around through the conception of virtue and vice. Aristotle’s ethical system solely rely on the individual to conceptualize or to practice virtue in order to achieve happiness. Contrary to Plato’s theory, the assimilation of virtue is entirely attainable through a more practical practice rather than a metaphysical understanding. However, both philosophers share the same ‘struggle’ in achieving the desired state of human consciousness: â€Å"That moral excellence is a mean, then, and in what sense it is so, and that it is a mean between two vices, the one involving excess and deficiency. Hence, it is no easy task to be good. For in everything it is not easy task to find the middle† (Pojman 2007, p. 388). The same amount of effort, as characterized in the allegory, needs to be equally powerful or in this case, needs to have complete understanding on what it is to be in the ‘middle ground. ’ As Aristotle’s goal-centered ethical system, it contrasts with the implication brought by Plato’s allegory wherein there is only an imagined state of ‘escape’ from ignorance rather than a self-proclaimed attempt of defining one’s life. In the allegory, it is clearly presented from the symbolisms that the reader must ‘imagine’ the man escaping from the chains of ignorance in order to view the world of the eidos. Based from this premise, it can be assumed that this freedom of ignorance is through an understanding of the unreal; that one must question in order to know what real knowledge is. Plato’s problem on scepticism lies on the idea whether the ignorant man has the capability to question or understand the unreal objects of impression and further realizes the ideal that which represents it. Aristotle addresses this through the Nichomachean Ethics wherein the individual character and disposition of man is necessary in directing his own life to an objective state of happiness. Contrary to the dualistic notion of the form and ideal, both worlds, according to Aristotle, exists as one and are the world of forms is represented with the vice. Vice is considered a material, worldly state, something that opposes happiness through its polar opposites. Excess of happiness is indulgence and pleasure while the lack of it is melancholy. Both states however, follow a certain amount of pain since it neither provides balance, always an excess or lack. Through the practice of virtue and mediation, the individual experiences eudaimonia through a careful re-examination of action and the application of virtue. The virtuous life does not have pain, defect or excess, since it is mediated in the middle that is carefully suited to one’s individual needs. Aristotle’s idea of happiness is similar to that of Plato’s ideal world. However, Plato’s conception of the ideal remains unachievable, since the individuals response to their own ignorant states already provide them a sense of satisfaction and happiness. For Aristotle, this mediocre sense of happiness is not the final end or purpose of man. Rather, the application of the Nichomachean Ethics provide another greater purpose or end. The theory of forms merely presents a sceptical approach to man’s choice to break free from ignorance. Aristotle answers this problem through a character-oriented approach – that which gives purpose to the individual to totally break away from sensory experience and to question the world around him. A mediated knowledge Therefore, we conclude that Aristotle’s arguments opposing Plato’s Theory of Forms practically answers the sceptical problem of knowledge in Plato’s allegory. The question whether man has the capability to break free from ignorance is answered through an evaluation of personal character and moral beliefs in attaining a redirected good – happiness. Through the valuation of an end object, the individual is then given purpose. This purpose, applied with Plato’s ideologies, gives the ignorant man a sense of responsibility to know and redirect action toward a much nobler purpose. The individual is then not forever condemned with his own ignorance as he has a purpose to fulfil. Thus, the imagined state of freedom from bondage is gone from a wilful acknowledgement of purpose. In Aristotle’s notion, this purpose is directed toward happiness which individuates the being through purpose. These notions can also be based on the succeeding theories on rationalism and existentialism where Aristotle’s ethical systems give importance on the individual to question his own existence and surroundings in order to know, contrary to a sensual perception of the world. It is important for an individual to know a middle-ground between excess and deficient moral attitudes and characters in order to fully realize the illusions brought about by materialistic objects. Wilful ignorance poses a problem on the understanding of true knowledge since there is no courage to face new objects or truths. Both philosophers mention a certain level of difficulty in attaining virtue or intellectual illumination. It is then necessitated in the individual to fulfil such roles and break away from the ignorant perception of illusionary objects and to find a greater purpose in life. These finite states of worldly objects always posses a cycle of unending pain and only through a mediated understanding of happiness is when man can break away from such trivial cycle and achieve a complete state of understanding. How to cite Aristotle’s Virtuous response to Plato’s Theory of Forms, Papers

Scholarship free essay sample

Please check the application deadline and read the notes regarding eligibility for the awards. Applicants must be nationals of (and residing in) Nigeria, Jordan or Vietnam. Please ensure all the required paperwork is submitted as indicated under the applications procedure. Please note that only successful applicants will be contacted. If you have not heard from us by the notification date you may assume that your application has not been shortlisted. Eligibility and general regulations †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ The Scholarships are to be awarded to self-funded, full-fee paying students from Nigeria, Jordan or Vietnam applying to study on fulltime postgraduate taught courses at the University of Huddersfield Business School. A total of 3 student scholarships will be awarded by The Business School (1 for each of the three countries). Applicants must have already applied to the University of Huddersfield and received an offer of a place on a full-time postgraduate taught degree course in the Business School. We will write a custom essay sample on Scholarship or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Applicants who are in receipt of any donor funding or government/company sponsorships will not be eligible for the Business School International Student Scholarships. The Scholarship scheme is competitive and all applications will be considered on merit. Applicants must demonstrate outstanding academic performance which they are able to evidence within their course application. The University reserves the right to request further evidence where necessary. Applicants must have a formal qualification in English Language ( i. . IELTS, TOEFL or other acceptable measure) which meets the University’s entry requirements. * The submission of falsified or counterfeit documents will disqualify the applicant from consideration. Personal statements which are found to be plagiarised or copied will also result in disqualification. Incomplete applications will not be considered. The deadline for submission of applications is 30 April 2013. Applications will not be considered after this date. Successful applicants will be notified by 1st June 2013. The decision of the awarding panel is final. We regret that we are unable to enter into correspondence relating to unsuccessful applications. By accepting a Scholarship, the applicant agrees to participate in publicity initiatives and gives consent to his/her photograph appearing in marketing literature including webpages. Scholarship details †¢ †¢ The Scholarships will be awarded in the form of 100% waiver against tuition fees. The successful Scholarship students will also receive ? 4000 towards their costs of living in Huddersfield. Application procedure To apply for this scholarship you will need: †¢ †¢ †¢ †¢ †¢ †¢ A copy of the University offer letter indicating that you have been offered a place on a full-time postgraduate taught degree course in the Business School starting in September 2013. A copy of your curriculum vitae. To supply an application letter indicating why you should be awarded a Scholarship. Indicate how obtaining the Master’s degree will contribute to your own ambitions and the social or economic development of your country. A reference from your last place of study confirming that you have achieved the qualifications identified in your curriculum vitae. To submit your application by 30 April 2013. Applications received after that date will not be considered. To send the application to: [emailprotected] ac. uk Privacy Policy Personal data will be collected and stored during the online application process. Your privacy is important to us and we will ensure all personal data and information provided by you are treated in accordance with all applicable UK Data Protection legislation. We will not sell your personally identifiable data to anyone, nor will it be provided knowingly to other organisations or third parties not affiliated with the University of Huddersfield. * This will normally be IELTS 6. 0 or an acceptable equivalent test with no lower than 5. 5 in any single band. Several programmes have higher requirements. If you are not sure whether your qualification meets our requirements please email the International Office for clarification (international.

Real Facts When Learning a New Language

Real Facts When Learning a New Language Are you learning a language because you need it, because you want or because you are being forced to? Either way, you need some tips, especially if you are paying for classes. Learning a language has been misinterpreted by school systems all over the world. The system tells us that we need to translate all of the way every word we learn in the new language, but the truth is a completely different story. Let’s go back to the beginning of life. When we are babies, first we listen, then we talk, then we read and finally we write. And in school, we are expected to learn a language in the opposite order. How so? See, people confuse the fact of learning a language with translating a language†¦ there are very different things. When you translate a language into another language, this means that you must put lots of effort in both languages since you need to know all the equivalent expressions in order to express yourself. But, learning a language is something from scratch (that fact we don’t want to face most of the time). A tip that my mom had when learning her second language was to see the new language as a new life. When you move from a town to another, even in the same country with the same language, you find out that people have some different words and or accents, and ways of expressing themselves. They also make fun of other towns’ name, for example, this video (hilarious right). The thing is that learning a language in the natural way has more successful stories than trying to memorize it all. And don’t take me wrong! The effort pays back. I always ask my students to learn the verbs by heart in the different tenses, because these are fundamental things we just can’t avoid since you didn’t grow with it, such as learning the multiplication tables in primary. So, don’t go all lazy on me please. There are so many stories of people saying that they learned a language backwards and when they finally had the chance to practice it, it didn’t work exactly as they expected it, probably because the phonetics are just very different when text reading, especially if your teacher didn’t let you speak in class. One student, I remember well; when reading The Hobbit by J. R. R. Tolkien, I had him reading the book and listening into the audiobook at the same time. By the end of the month, he has acquired so many new words into his vocabulary because he was reading and listening the right way of saying it. I decided doing this, because his first language is Polish and his second language is French, so when he didn’t know the pronunciation he used to mix both roots and made a beautiful â€Å"new word† that wasn’t English at all (still was a cute thing). When he had his presentation, the examiner congratulated him on his beautiful pronunciation and his complete presentation, and all that because I had to push all the skills in one month (the kid is smart enough, but even the smart kid needs a little help sometimes). So, when learning a language all you need to do is first listen and practice. Good thing that you already know how to read and write, but don’t use these skills for wrong, use them for good. There are so many sites now where you can learn languages and practice them, like goSpeaky, where it allows you to practice with native speakers for all the different languages. What about the television? Are you using it for good or just to pass the time? Try watching the films in the original language, no matter the language. And if you want, watch it twice. I wouldn’t recommend subtitles at all, but if you think it helps, do something like this: Let’s say you are watching an American film; the first time with the subtitles in your original language (only if you’re in the basic level still) or with subtitles in English (for intermediate levels) and then because you know the story already, you can watch it without subtitles. So, remember this order: Listen, Speak, Read and Write. Also take a break in between if necessary, because our brain needs time to process sometimes. In my personal experience, I rather have full intensive lessons (usually during vacation periods) than having a slow process during the year. Is just my experience, it might work for you or not. I learned French in a six weeks full-time (eight hours per day= 40 hrs per week) course program and Dutch in four weeks also in full-time program, then I just had to practice it in the street (whenever I can) to don’t lose it. Keep on going and do your best. My theory is that languages are already in our mind somewhere sleeping that need to be activated by real life activities. And how do I know this? Because I love learning!

economic reform in 1996 essays

economic reform in 1996 essays In August of 1996, a welfare reform was passed that took power away from the federal government and gave it to the states so that the states could develop their own personal ways of dispersing welfare. With the reform, each state is given a block grant by the Federal government and is met with little Federal regulation. In this reform, Clinton applied a family cap in hopes to discourage pregnancy among welfare recipients and also a few financial incentives for those who married. The new legislation also put limits on how long a person can be on the welfare program. The 1996 welfare reform changed welfare from what it use to be, a relatively liberal institution, to what it is now, a sort of middle ground between the liberal view and the conservative. With the devolution of power from the federal government to the state, there no longer is one basic welfare program. Welfare varies very much from one state to the next and in some cases, from one county to the next. The power is very much spread out and many of the approaches entail subjective judgment. By and large, these responsibilities are falling to welfare caseworkers.(Dan Froomkin) With welfare caseworkers making subjective judgments on who needs financial assistance and who doesnt, it eliminates a large number of undeserving recipients. Our past welfare system had plenty of loopholes to slip through where now most of them have been eliminated. The reform has forced many past recipients to seek employment and has freed up more government money. The down side to caseworkers making subjective judgments is that it opens up the possibility that a caseworker might deny a legitimate case for assistance out of his or her own prejudice. Referring to the past welfare setup, Dan Froomkin of the Washington Post says, ...for all its drawbacks, it ensured a certain kind of blind fairness. ...

WRITING FOR THE WEDDING MARKET

WRITING FOR THE WEDDING MARKET The wedding industry is big business – with the average US wedding costing more than $25,000. Most couples turn to wedding magazines to help them navigate the taffeta and lace, seating plans and relatives. If you love everything wedding – the clothes, the flowers, and the romance – you could make money as a wedding writer. Breaking In to the Wedding Market The wedding market is extremely popular among freelancers, and the larger glossy magazines only come out a few times a year.   A great way to begin as a wedding writer is to pitch wedding articles to magazines outside the wedding industry. Regional magazines produce wedding content focusing on local suppliers, and service industry trade magazines are interested in wedding related articles. Some wedding and business blogs even pay for articles. Once youve built up a selection of clips, youll have more success pitching the glossy magazines. Another way to break in is to pitch an article focusing on a topic you already specialize in. For example, if youre a financial writer, you could write about wedding budgets. If you write in the technology niche you could review wedding planning Apps. Travel writers can submit pitches on honeymoon destinations. Because wedding magazines are all about visual inspiration, if you can demonstrate photo sources in your pitch, the editor will be more likely to consider your submission. Expertise in the wedding industry – such as being a cake designer or a wedding planner – will make your pitch stand out. Read the different magazines carefully, and pitch articles aimed at their specific bridal market. Some magazines dont want articles on budget or gay weddings, while others only want weddings and vendors from a certain region. Wedding Article Topics Since wedding magazines have a new set of readers every year (women start reading magazines once theyre engaged and tend to move on after theyve been married) theres a certain amount of repetition among topics. But the editors are always looking for new concepts and trendy ideas. For example, an article on wedding cakes might focus on choosing wedding cupcakes, since these are extremely popular right now. You can become a specialist in certain wedding topics – such as beach weddings, wedding dà ©cor or eco-friendly weddings, and tailor your pitches to suit. Im a certified wedding celebrant, with a specialty in weird, alternative weddings, and theres certainly not many other writers covering that! Your Wedding File One of my tricks is to keep a folder of contact details for interesting wedding-related businesses and experts I can approach for sources.   I also keep an eye on wedding blogs, as trends appear on blogs before they reach the magazines. Adding a few of your favorite wedding blogs to your RSS Reader is a great way of keeping up-to-date with the industry. My favorite wedding blogs are: Offbeat Bride http://offbeatbride.com A Practical Wedding http://apracticalwedding.com Rock n Roll Bride http://rocknrollbride.com Alice in Weddingland aliceinweddingland.co.uk Weddings are beautiful, fun-filled events, and writing about them injects a little sparkle and romance into the solitary writing life. Wedding magazines can be a tough market to crack, but a little creative pitching and a lot of enthusiasm for the industry will soon land you assignments. Wedding Markets Flower MagA trade magazine for floral designers, including an extensive wedding section. Pays professional rates. flowermag.com/contact/ Bride and GroomRegional wedding magazines accepting features, service articles and honeymoon profiles. Pays between .50 and $1 per word. http://originalweddingexpo.com/writeforus.html BustFun, contemporary womens magazine that often runs wedding material. Pays between $50-500 depending on department. http://bust.com/info/submit-to-bust.html Somerset WeddingSimple and elegant wedding craft ideas. Pays professional rates. stampington.com/submissions/index.html

External Business Enviroment Essay Example | Topics and Well Written Essays - 2000 words

External Business Enviroment - Essay Example De Rome (2006) describes environment as the surroundings where a person or an entity gets influenced. This means the circumstances that surround us are the environment. Same as we perceive the surroundings, the businesses gets affected the same way. Environment is very important when we discuss the nature of the business and its location. Perhaps, the environment controls businesses and can either make them profitable or else shut these off. The word external is described as any force, issue, person, or anything connected to outside, (Bradley C. Karkkainen, 1994 ; William H. Rodgers, 1994). This refers to everything that is connected with the exterior of a certain thing, is called external. External in this report, will be discussed with reference to the forces that influence a change in the business environment and its strategies. U.K. is a well stabled, prosper and a developed nation, and that’s a major reason behind many businessmen who want to invest in United Kingdom. United Kingdom’s environment is a business friendly and is also very welcoming to new trends, which makes the market profitable and every business find a way to the profits because of the cosmopolitan nature of the country. London is considered to be a magnet for global businesses and investors. Moreover, the European Union serves as an addition to the market of London. Businessmen just intend to enter in to the single largest market of the world, with the world leading financial services of the world. By now, it is fairly understood that how is the U.K. environment in terms of businesses, operate and why are the investors so keen to invest in the pool.

Consumer Behaviour in the Sandwich market Assignment

Consumer Behaviour in the Sandwich market - Assignment Example A marketer's job is to figure out what needs and wants the consumer has, and what motivates the consumer to purchase. Motivation is the drive that initiates all our consumption behaviors, and consumers have multiple motives, or goals. Some of these are overt, like a physiological thirst that motivates a consumer to purchase a soft drink or the need to purchase a new suit for an interview. Bucklin, R.E. and C. Sismeiro (2003). Most consumption activities are the result of several motives operating at the same time. Researchers specially trained in uncovering motives often use qualitative research techniques in which consumers are encouraged to reveal their thoughts (cognitions) and feelings (affect) through probing dialogue. The consumer information-processing approach aids in understanding consumptive behavior by focusing on the sequence of mental activities that people use in interpreting and integrating their environment. Katz, M.L. (1984) The sequence begins with human perception of external stimuli. Perception is the process of sensing, selecting, and interpreting stimuli in one's environment. We begin to perceive an external stimulus as it comes into contact with one of our sensory receptors-eyes, ears, nose, mouth, or skin. Perception of external stimuli influences our behavior even without our conscious knowledge that it is doing so. Bulow, J., J. Geanakoplos and P. Klemperer, (1985) Marketers and retailers understand this, and they create products and stores specifically designed to influence our behavior. For example Fast-food chains in the UK paint their walls in "hot" colors, like red, to speed up customer turnover. Marks and Spencer Plc pioneer of the prepacked sandwich market in the UK, kicking off its offering in 1981 with a range of six simple flavors including egg and cress and prawn mayonnaise. M&S steers entering customers directly into the produce section, where they can smell and touch the food, stimulating hunger. In 2005, the range of sandwiches, wraps and baguettes runs to around 80 varieties including

Thomas Aquinas vs. Descarates Essay Example for Free

Thomas Aquinas vs. Descarates Essay Several hundred years ago, two great philosophers Thomas Aquinas’s and Rene Descartes used the method of ontological argument for the existence of God and used intuition and reason alone to get to each other’s theory. Rene Descartes wrote out several mediations, but the one we’re going to touch base on is meditation III that he wrote in the 1600’s; While Thomas Aquinas’s wrote his five proofs of God in 1270 that specifies God’s existence in each proof; the one that gives the best argument is the existence of God in his III proof. While both philosophers provide great information about their reason about God, Thomas Aquinas’s and Rene Descartes both attempt to prove the existence of God, but they differ in respect to how they attempt to prove the existence of God. Both Thomas Aquinas and Rene Descartes in their works question the thought of existences but used different types of thinking methods to get to their answer. Rene Descartes has more of a rational approach to the existence of God and Descartes also uses a â€Å"concept† of God and states his being of perfection. Descartes quotes in his Meditation III saying â€Å"he can be certain that perception and imagination exist† and in Descartes deep meditation thought process he examines in his own mind to see if he would make up God. But in his conclusion Descartes finds out that God is â€Å"Perfect† and he states that God is also an infinite and all powerful substance. Rene Descartes also points out that the idea of God could not have originated in me since I am a finite substance. Descartes also pointed out that it is not possible for a finite to dream of infinity . In that event; the idea of the infinite must have come before the idea of the finite. On the other hand, Thomas Aquinas used prior knowledge to obtain his answer to the existence of god and also used Aristotle’s argument as a back bone to his support. In Aquinas’s third proof he begins to state the existence of nature of how things come into existence. He states that if there was nothing in existence than all of a sudden everything become into existence. Than there has to be something that already existed to make everything exist and for that to happen that had to be someone, so that is God. Aquinas also pointed one in one of his earlier proofs of the First Mover. Aquinas says that anything moved is moved by another, so there must be a first mover (a mover that is not itself moved by another) and that first mover is God. Both of the philosophers used great methods to come to their conclusion about how god came into existence. They both used different thinking methods to get to their well respected arguments but did come to the conclusion that God does â€Å"exist†. I believe the key difference about the two philosophers was the time difference between the philosophers, Thomas Aquinas wrote his proofs in the medieval ages around the 1200’s while ( with no disrespect) Rene Descartes wrote his meditation in the 1600’s. There is a big 400 year gap between ideas are compared but that came down to the same conclusion So in the end, Thomas Aquinas and Rene Descartes both attempted to prove the existence of God, but they differ in respect to the different thought processes to obtain the existence of God. An still to this day both Philosophers are regarded as key factor in the world of philosophy and their arguments were so influential that they were able to land a spot in our textbook â€Å"THE GREAT CONVERSATION†. But thanks to these gentlemen and their contributions to their works were able to get a better understanding of how the existence of God came into being and gives a question to answer on our own. So how did God come into existence?

Londons Social Class in Robert Louis Stevenson Strange Case of Dr. Jek

London's Social Class in Dr. Jekyll and Mr. Hyde One Victorian sentiment was that a civilized individual could be determined by her/his appearance. This notion was readily adopted by the upper classes and, among other things, helped shape their views of the lower classes, who certainly appeared inferior to them. In regards to social mobility, members of the upper classes may have (through personal tragedy or loss) often moved to a lower-class status, but rarely did one see an individual move up from the abysmal lower class. Although poverty could be found almost anywhere in Victorian London (one could walk along a street of an affluent neighborhood, turn the corner, and find oneself in an area of depravity and decay), most upper-class Londoners, who tended to dwell in the West End, associated the East End with the lower class. Writers like Henry Mayhew (London Labour and the London Poor) and Jack London (The People of the Abyss), and artists like Gustave Dore (London) and John Thomson (Street Life in London) - all chroniclers of the desperate conditions of those in the East End - helped enlighten many around world - particularly those who lived just beyond the permeable boundaries of that notorious area - as to the needs of the city's unfortunate members of society. Their works called out - whether directly or indirectly - for some sort of radical social reform, but there was little immediate response. The East End continued throughout the 19th century to exist as a symbol for the deterioration of society and the degeneration of humanity. In Dr. Jekyll and Mr. Hyde, the reader is given vivid (and often depressing) images of London's East End: Two doors from one corner. . . the line was broken by the e... ... desires (i.e., sexual opportunities). Those like Jekyll, however, who were of the upper classes and who harbored secret and socially forbidden desires, nonetheless had to control these desires in order to maintain an elite appearance. As Henrik Hansen notes, "A man was considered to be civilized if he was able to repress the animal instincts within him. . . and the Victorian elite could thus claim to be more civilized than the lower classes" (par. 2). The novel, then, can be perceived as a commentary not only on the distinctions between these sides of London but also on the hypocrisy of the upper-class men who struggled to conceal their homosexuality and who, in spite of whatever rhetoric they spoke among their class against the End End, sought to fulfill their lusts in areas like Soho and Regent Street - where their anonymity would be almost certainly secured.

What Role Should Religion Play in Government Policies?

Political Science 1020E Professor Nigmendra Narain Term 1 Essay: What role should religion play in government policies? By Nivedita Sen Student Number: 250589199 Section – LEC 575 In today’s world, religion plays a profound part in many people’s lives and they find it important to firmly follow the guiding principles of a religion. Religion has been around for many years and although different people have their own definition of what it may be, religion is essentially a personal belief system. An individual’s belief system is the set of principles by which the individual lives his/her daily life and which direct his/her thoughts and actions. One question that arises in today’s society is: What role should religion play in government policies? This essay argues that religion should play no role in government policies because it would affect democracy of the state, influence laws on the basis of religious grounds and cause oppression of minority religions. In this essay, I first put forward 3 arguments on why religion should play no part in government policies and support these arguments with a range of scholarly articles. Next, I present two counter arguments followed by a rebuttal for each. This is followed by my conclusion, which re-states why religion should play no role in government policies. Religion is a significant factor in determining the quality of a democratic system (Braithewaite 2). Freedom of religion, or generally freedom of ethics, means that one does not need to agree with or acknowledge a religion or belief if it is against his or her wish. Furthermore, one should not be penalized if he or she wishes to follow one religion over the other or no religion at all. In a democratic system, a person's religious faith is an extremely personal subject. Everybody should have the right to follow any religion they desire as long as their religious beliefs are not imposed on others. The social impact of a religion greatly depends on whether it is supported by the majority or the minority of the population. A religion supported by the majority has a significant effect on government and on societal principles. This majority religion dominates and impacts the government considerably by either controlling the government. In order for a democracy to function, there needs to be complete separation of religion from government. Addressing the connection between religion and democracy John Adams questioned, â€Å"Can a free government possibly exist with religion† (qtd. in Braithewaite 2). Similarly, James Madison asked, â€Å"What influence in fact have ecclesiastical establishments had on civil society? In some instances they have been seen to erect a spiritual tyranny on the ruins of civil society†¦in no instances have they been seen the guardians of the liberties of the people† (qtd. in Braithewaite 2). If religion plays a part in influencing government policies, there will one majority religion achieving control over the government. This will result in religiously inspired policies dominating the social dimension and citizen equality being affected. According to Braithwaite, this happens because the size of the majority religious group can influence the society and create individual preferences (Braithewaite 4). This causes the establishment of particular norms and rules about conduct of behaviour on the basis of the preferences of the majority religious group. These norms discriminate against people who do not agree with the beliefs of the majority group (Braithwaite 4). As a result, the democratic system is affected with the minority groups losing trust in the government as they see the majority group’s religious beliefs improperly influencing the state. Morals are norms of behaviour that the society acknowledges. Religion sets rules and customs for its followers. These religious rules influence the legislative system. If religion plays a role in government policies, it would also influence laws. For example, religious beliefs and morals influence abortion laws in many parts of the world. It is still looked upon as morally wrong on the basis of religious ideas to undergo an abortion procedure. Phillip Montague points that â€Å"legal and political debate and decision making should be governed by standard criteria for assessing reasons and reasoning, and when religious considerations fail to satisfy such criteria, they should not be allowed to influence matters of law and public policy† (Montague 17). He further states that these matters consist of abortion, capital punishment, and euthanasia along with numerous subjects of social justice such as welfare policies. Montague claims that in comparison with secular reasons, â€Å"religious reasons fail by a wide margin to deal adequately with the complexity of such issues† (Montague 17). For instance, a person who argues that homosexuality is morally wrong for the reason that it opposes the divine law would be referring to religious grounds to support his argument and not secular. Individuals should not be arguing for restrictive laws or policies if they do not have secular grounds to support them. They should only put across views that are based on secular reasons (Rosenblum 23). The results from Braithewaite and Bramsen’s study which examined the effects of SRAS on democracy showed that when the laws in a state are extremely sectarian and not secular in nature, the state is likely to be less democratic (Braithewaite and Bramsen 244). When religion is mixed with state, the outcome is societal norms created on the basis of religious beliefs of the majority religion and laws that are in some way influenced by it. As Nancy N. Rosenblum points, partisan faith may forbid certain practices such as consumption of alcohol, abortion, setting up some foreign policy goals et cetera on the basis of religious reasons. (Rosenblum 21). These norms of behaviour and religiously influenced laws are also imposed upon citizens who do not adhere to the majority religion and take away their freedom of faith. Some minority groups have experienced disadvantages inflicted by the state when they were not exempted from laws that called for conduct which did not agree with their beliefs, or which inflicted additional costs on them for observing their beliefs. They argue that enforcing such laws causes them to be penalized on the basis of their religion and prohibit them from fair membership in the society (Smithey 89). Therefore religion should be kept separate from the state or government. Another issue arising from the interference of religion in government policies is that religious minority groups may face oppression from the religious majority groups, resulting in tension between the two groups. As stated in the Canadian Charter, â€Å"policies that privilege the religious beliefs of some and not those of others pose equality problems ecause of the potential for creating in-groups and out-groups on the basis of religion† (Smithey 88). This may lead to things such rebellion by minority groups, conflicts and violence. Arabs form a minority group in Israel and one cause for Israel banning Kach (religious party in Israel), whose policy was forcing the â€Å"transfer† of Arabs from Israel, was creating social violence. Arabs were described by Meier Kahane as â€Å"cancer in the midst of us†¦ Let me become defense minister for two months and you will not have a single cockroach around here! I promise you a clean Eretz Yisrael† (Rosenblum 39). A study conducted by Jonathan Fox describes separation of religion and state (SRAS) as no government support for religion and no government intervention in the religious observations of the religions in a state, whether they be a minority religion or a majority religion (Fox 3). The results from Braithewaite and Bramsen’s study which examined the effects of SRAS on democracy showed that a state that gives preference a particular religion is likely to be less democratic (Braithewaite and Bramsen 244). It also indicated that creating a state religion and putting constraints on religious minorities also decreases democracy in a state (Braithewaite and Bramsen 244). If the level of democracy in a state is less, it would automatically lead to conflicts between religious groups, with the minority getting oppressed by the majority because of their large population. Religious tyranny may result in the minority groups expressing their frustration by rebelling and means of violence. Therefore, religion should not play any part in government policies. Many people may argue that religion should play a part in government policies and church and state should not be separated because any organised religion is comprised of a code of conduct or a set of acceptable principles to live by forms the moral foundation of a society and helps to guide people. However, every religion has a different code of conduct. What may be acceptable by one religion might not be acceptable by another religion. If the state decides to follow the principles and morals of the majority religion, the minorities will not accept it. This will cause clashes of beliefs and conflicts among religions, leading to a decrease in the level of democracy in the state. Also, there might be people who believe that they should follow their own set of morals and not be over shadowed by an organised religion. According to Ates Altinordu’s study of Turkish Islam in the post 1970 time period, Turkey’s leading social and political groups recognized Islamic activities as a threat to their identities and happiness (Altinordu 521). Olivier Roy firmly states that under such situations, Muslim activists possibly might face circumstances similar to that faced by a religious minority in spite of living in a society where the majority religion was Islam (qtd. In Altinordu 521) People might also argue that if religion plays a part in government policies, it will bring about unification of all the people in the state under one religion. However, this will again bring about inequality among the different religions within the state as the majority religion will dominate other religions. The minority will not have a say as they will be overshadowed by the majority. Government cannot mandate a religion over its citizens. For example, a Turkish woman’s application against banning of the Islamic headscarf was rejected by the European Court of Human Rights (Somer 13). A person has should have the freedom to practice his/her religion and wear a headscarf. Therefore, religion should be kept away from politics and should playa absolutely no role whatsoever in government policies. This essay addressed the question: What role should religion play in government policies? It argued that religion should play no role in government policies. It proved this by showing that if religion played a part in government policies, it would affect the democracy of the state, influence laws on the basis of religious grounds and cause oppression of minority religions. It is evident from this essay that mixing religion with government policies only causes conflicts. A person’s religion should strictly be a personal matter and should not be inflict or forced upon other people. More research should be done and surveys should be conducted throughout different counties with different cultural backgrounds to see how interference of religion in government policies adversely affects the democracy of the country and its citizens. Ideally, all countries would be secular. Although complete secularism is difficult to achieve, the separation of church and state will bring about some form of secularism. This situation would be beneficial to all the citizens and no one will face injustice. Works Cited Alt? nordu, Ates. â€Å"The Politicization of Religion: Political Catholicism and Political Islam in Comparative Perspective. † Politics ; Society 38. 4 (2010): 517-51. Web. Brathwaite, R. , and A. Bramsen. â€Å"Reconceptualizing Church and State: A Theoretical and Empirical Analysis of the Impact of Separation of Religion and State on Democracy. † Politics and Religion 1. 1 (2011): 1-35. Web. Brathwaite, Robert. Measuring Church and State: Religion, Culture, and the Impact on Democracy. † SSRN eLibrary (2010)Web. Fox, Jonathan. â€Å"World Separation of Religion and State into the 21st Century. † Comparative Political Studies 39. 5 (2006): 537-69. Web. Montague, Phillip. â€Å"Religious Reasons and Political Debate. † Social Theory and Practice 30. 3 (2004; 2004): 327-349. Web. Rosenblum, Nancy L. â€Å"Banning Parties: Religious and Ethnic Partisans hip in Multicultural Democracies. † Law & Ethics of Human Rights 1. 1 (2007): 3-61. Web. Rosenblum, Nancy L. Religious Parties, Religious Political Identity, and the Cold Shoulder of Liberal Democratic Thought. † Ethical Theory and Moral Practice 6. 1 (2003): 23-53. Web. Smithey, Shannon Ishiyama. â€Å"Religious Freedom and Equality Concerns Under the Canadian Charter of Rights and Freedoms. † Canadian Journal of Political Science/Revue Canadienne de Science Politique 34. 1 (2001): 85-107. Web. Somer, Murat. â€Å"Moderate Islam and Secularist Opposition in Turkey: Implications for the World,Muslims and Secular Democracy. † Third World Quarterly 28. 7 (2007): pp. 1271-1289. Web.

Pro and Contra Student Work

STUDENT WORK STUDY AND PRO-contrast BY MOHAMMAD ZAKARIA CHE ZAKWAN UKM: Although PTPTN loans or scholarships have been awarded, but so the price increases and cost of living are higher indeed inadequate. Therefore, they began looking at ways to overcome the financial difficulties experienced by them. According to the fourth edition of the chambers dictionary, the word â€Å"Temporary Works† means work done while normal work or other regular work. For a student, their main task is to learn and focus their attention on academic aspects, while working part-time at leisure intended to supplement pocket money or looking for work experience.If seen from the positive side, working part-time as to train students to become independent. Desire to work comes from themselves masing. Bagi some students they do not want to burden their parents with problems faced by them. Thus they take their own initiative to work part-time in order to reduce the financial burden of their parents. In addit ion, part-time work can increase revenue or give incomekepada students. With the availability of this income from part-time work, to some extent they are able to buy all the equipment needed or whether an item needs to meet themselves.Worked part-time for those who hold student status is indeed a big challenge. Both in terms of time or energy. Time constraints for a student is a challenge indeed. They need to complete assignments given by lecturers and review the lecture notes given in preparation for the final test of the semester and at the same time they have to work part-time to cover their living costs. Furthermore, the study work is also very tiring. Family life far from their need to do it all alone. Starting from toiletries, food, drink and everything should be done independently.However, every single thing that we do indeed have its own pros and contrast and need our wisdom in finding a solution. MAHASISWA KERJA SAMBIL BELAJAR DAN PRO-KONTRANYA OLEH MOHAMMAD ZAKWAN CHE ZAKA RIA UKM : Walaupun pinjaman PTPTN atau biasiswa telah diberikan namun begitu dengan kenaikan harga barang dan kos sara hidup yang semakin tinggi sememangnya masih tidak mencukupi. Oleh sebab itu, mereka mula mencari jalan penyelesaian bagi mengatasi masalah kewangan yang dialami oleh mereka.Menurut kamus dewan edisi keempat, perkataan â€Å"Kerja Sambilan† membawa maksud kerja yang dibuat disamping kerja biasa atau kerja tetap yang lain. Bagi seorang pelajar, tugas utama mereka ialah belajar dan menumpukan perhatian mereka terhadap aspek akademik, manakala bekerja sambilan pada waktu lapang bertujuan untuk menambah duit saku ataupun mencari pengalaman kerja. Jika dilihat dari sudut positif, bekerja sambilan dapat melatih mahasiswa untuk berdikari. Keinginan untuk bekerja itu datang daripada diri masing-masing.Bagi sesetengah pelajar mereka tidak mahu membebankan ibu bapa mereka dengan masalah yang dialami oleh mereka. Justeru itu mereka mengambil inisiatif sendiri dengan beke rja sambilan bagi mengurangkan beban kewangan ibu bapa mereka. Selain itu juga, bekerja sambilan dapat menambahkan pendapatan atau memberi incomekepada para pelajar. Dengan adanya pendapatan daripada kerja sambilan ini, sedikit sebanyak mereka dapat membeli segala peralatan yang diperlukan sama ada barangan keperluan ataupun untuk memenuhi kehendak diri mereka sendiri.Bekerja sambilan bagi golongan yang memegang status pelajar sememangnya merupakan satu cabaran yang besar. Baik dari segi masa mahupun tenaga. Kekangan masa bagi seorang pelajar sememangnya merupakan sesuatu yang mencabar. Mereka perlu menyiapkan tugasan yang telah diberikan oleh pensyarah serta mengulangkaji nota-nota kuliah yang diberikan sebagai persediaan untuk menghadapi ujian akhir semester dan dalam masa yang sama mereka perlu bekerja sambilan bagi menampung kos sara hidup mereka Tambahan pula, kerja sambil belajar juga amat memenatkan.Kehidupan yang jauh daripada keluarga memerlukan mereka melakukan semuanya se cara sendirian. Bermula daripada kelengkapan diri , makan, minum dan semuanya perlu dilakukan secara berdikari. Walaubagaimanapun, setiap perkara yang kita lakukan sememangnya mempunyai pro dan kontranya yang tersendiri dan memerlukan kebijaksanaan kita dalam mencari jalan penyelesaiannya.

Bose, Marketing Paper essays

Bose, Marketing Paper essays Bose is the most technological and scientific speaker produced on the market right now. The company, Bose has been around for awhile producing excellent sound systems for homes and cars. Bose has conducted an extreme amount of research on the quality of sound and speakers made around the world to set them selves for ahead of every other manufactures. Their Website, www.Bose.com, is extremely easy to remember. Bose website is pretty technological and requires a certain browsers' plug-in to get to certain parts of their website. Bose gives you their plug-in for free and shows you how to download and install it. With people moving into the twenty- first century computers and online shopping are going to be the wave of the future. Shopping on Bose website makes in easy and they have lower price than what you would get at a retail store. You are able to search for whatever speaker system you desire; all the way from computers, to home theater systems. You dont have to become a membe r to shop on Bose website either, like some other online stereo sites make you do. Target Market = the target market for Bose is more for the middle class and up. The product that Bose offers is high quality sound system equipment; all the way from home theater systems, automobile speakers to computer surround sound. Their web page is set up as a very technological site, meaning that their product is of high quality and a little bit more expensive than if you were to go to Wal-Mart looking for a stereo system. You can see some promotional effort with their car stereo system. Bose uses certain cars like Acura, Audi, Cadillac, Chevrolet, GMC, Infiniti, Mazda, Mercedes-Benz, Nissan and Pontiac to help the target market see where they range. I think the age group that Bose is trying to reach is of an older group starting at nineteen and up. Every one listens to something and they love to listen to it on a good quality sound system. In my opinion,...

Benefits And Drawbacks Of Social Media Marketing Essay

Benefits And Drawbacks Of Social Media Marketing Essay This case introduces Web 2.0 social media in virtual worlds, networking sites, and video sharing sites, and entices students to explore the opportunities and risks they are confronted for brands. The case allows students to fight with the strategic and tactical decisions that accompany marketing communications strategy and to merge information on consumer behaviour with an understanding of brand objectives, in order to assess and evaluate new social media options. Foley, brand manager, is facing a more and more complex media environment in which her conventional media plan which is focused on television, print, and radio advertising, has become less popular due largely to declining audiences and a surge in advertising clutter, plus consumers tuning out. She is exploring emerging Web 2.0 social media options to determine if they can better achieve her branding and advertising objectives. Her challenge is to curtail the entire buzz surrounding Web 2.0 and to analyze the social mediaâ €™s possible for her brand by delving into the consumer dire needs and behaviours support Web 2.0 technologies Case issue: I think UnMe Jeans is a suitable brand for social media and the Web 2.0. Their target market is women between 12-24 years old, and this segment is consuming less traditional media, and increasing their consumption in the Web 2.0. With new technologies and platforms they can regulate the ads or somehow avoid them and still enjoy their favourite TV shows or any type of entertainment. I think it’s evident Web 2.0 is the right path for UnMe Jeans, the question is how to do it. The benefits social media offer to UnME Jeans are: The social media attracts more people than traditional media so they can reach more possible users as customers. They can target their audience with more accuracy and in a more efficient way. The idea is to make the costumers part of the social media community, to get them involved and get a deeper engagement with the brand. The dra wbacks social media offer to UnME Jeans are: Lack of control of the content: Foley, Brand Manager of UnME Jeans, is faced with a challenge as she reconsiders her advertising media plan due to the increase of social media options on the emerging Web 2.0. These options become even more intriguing with the steady price increases of television advertising despite the growth of several unfavourable conditions. Working with her advertising agency, Foley must effectively use her brand management skills to choose which social media channel, if any that she should incorporate into her current advertising media plan. The advertising agency suggested three viable options, Zwinktopia, Facebook, and YouTube. Zwinktopia is a virtual world targeted to girls’ ages 13 to 24 with a focus on fashion and music, Facebook is a social networking, profile page site, and YouTube is a user-generated video-sharing website. I suggest that Foley pursue the Zwinktopia social media channel as a starting po int to take advantage of the emerging Web 2.0 and also make a minor investment in the other options to develop their web 2.0 presence. Key issue of unme jeans:

Global youth culture Essay Example | Topics and Well Written Essays - 500 words

Global youth culture - Essay Example These transnational corporations provide for a uniform ground and uniform commodities which the youth across the global divide can consume and share uniformly through media. Known for its historic architecture, Cincinnati is impacted by and impacts on global youth culture. The city of Cincinnati has sports teams that are identified by and supported by other youth from other nations. Cincinnati, for instance, is home to the oldest franchise in Major League Baseball in the Cincinnati Reds. The City is also home to the Cincinnati Bengals, a National Football League Franchise. Youths from other regions identify with sportsmen and women on these teams to which they may derive an identity or idea from. Youths may sport the sporting jerseys from these Cincinnati teams. The same can also be said of youths from Cincinnati who may identify with other sports teams and sporting heroes that may come from other regions. Through platforms provided by ICT technology, youths from Cincinnati can learn and follow their ideas and tastes. Cincinnati also hosts ‘taste of Cincinnati’, which represents the longest culinary arts festival in the US. This event is held annually in Downtown Cincinnati and attracts crowds of approximately 500,000 annually. The event showcases culinary delicacies from fine restaurants within the city while also highlighting local music talent. Through the event, the city gets to share its food culture with visitors from other regions of the country and the globe and may impact on their food preferences.